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Facebook doubles down on the metaverse (4th Week, October)

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한글 버젼 ↓
메타버스 회사로 발전하는 페이스북 (10월 4주차 XReal 뉴스레터)
Oct 21 2021
1.
Facebook is planning to rebrand the company with a new name
Facebook is planning to rebrand the company with a new name
Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.
https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse
Facebook will be changing it name, turning Facebook into one of its many services it will offer also reemphasizing that the company will focus more on developing for the metaverse.
2.
China's big tech firms also piling into the metaverse
It's not just Facebook - China's big tech firms like Alibaba and Tencent are also piling into the metaverse
"Metaverse" has become a buzzword with Facebook reportedly planning a name change to reflect its focus on the concept. Chinese tech giants are also eyeing the metaverse. Tencent, ByteDance, and Alibaba are reportedly taking steps to enter the space.
https://www.businessinsider.com/metaverse-facebook-china-big-tech-alibaba-tencent-2021-10
Gaming giant Tencent is set to sharpen focus on developments in the metaverse space with a new gaming studio under subsidiary TiMi Studios — F1 Studio which is "dedicated to the exploration of the future form of gaming". "An open world game, on console and PC, is currently a strategic priority," the spokesperson added.
TikTok owner ByteDance is also seen to be taking steps into the space with the acquisition of VR startup Pico Interactive. ByteDance told Insider that it's "optimistic about the future of VR."
Ecommerce giant Alibaba, too, has joined the fray by registering several trademarks — including "Ali Metaverse".
Other Chinese tech firms starting to jostle in the space include short-video-app owner Kuaishou, video-streaming service iQiyi, and electric-carmaker Li Auto.
3.
Roblox unveils electronic music festival in the metaverse
Roblox unveils electronic music festival in the metaverse
Roblox has partneed with music event promoter Insomniac to create electronic music festivals for its platform. The companies plan to create the "world's largest dance music festival, Electric Daisy Carnival (EDC), to the metaverse."
https://venturebeat.com/2021/10/20/roblox-unveils-electronic-music-festival-in-the-metaverse/
Roblox has partneed with music event promoter Insomniac to create electronic music festivals for its platform. The companies plan to create the “world’s largest dance music festival, Electric Daisy Carnival (EDC), to the metaverse.”
In the first-ever persistent music festival on Roblox, fans will be able to immerse themselves in the magic of EDC’s globally-recognized festival stages and areas like Cosmic Meadow, Circuit Grounds, Camp EDC, Pixel Forest and more.
4.
Snap is launching a global studio to develop branded AR experiences
Introducing Arcadia: A Global Creative Studio For Branded Augmented Reality - Snap Newsroom
Snap Inc. today announced the launch of a new global creative studio for branded augmented reality, . Arcadia, powered by the team of world-class experts that pioneered mobile AR advertising at Snap, will develop new technology and deliver the most innovative, impactful and effective AR experiences to brand and agency partners.
https://newsroom.snap.com/introducing-arcadia
The new studio is called Arcadia and aims to help companies develop experiences that can be used across web platforms and app-based AR environments.
The studio will partner with brands and creators to engage with Snapchat’s millennial and Gen Z audience.
5.
Apple Augmented-Reality Glasses Could Show Up This Time Next Year
Apple Augmented-Reality Glasses Could Show Up This Time Next Year
Now that Apple has unveiled the iPhone 13 and updated MacBooks, let's take a look ahead to what could be the company's next big product launch: augmented-reality headsets. To be clear, Apple (ticker: AAPL) hasn't ever acknowledged working on products for the augmented-, mixed-, and virtual-reality space, where it would compete with companies like Facebook's (FB) Oculus division.
https://www.barrons.com/articles/apple-augmented-reality-glasses-could-show-up-this-time-next-year-51634654586
TFI Securities analyst Ming-Chi Kuo wrote in a research note Tuesday that he thinks mass production of what he describes as an AR/MR “head mounted display” has been pushed out by two quarters to 2022’s fourth quarter. Kuo writes that he thinks the displays will support “a wide range and variety of applications,” including productivity, social networking, communications, multimedia, and gaming, “and will replace some consumer electronics equipped with displays in the long run.”
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